Eyewellness

Rebranding

Industry:

Ophthalmology

Logo Redesign, Branding Book, Social Media Starter Kit

The biggest challenge for eyewellness was rethinking the concept so that the parent brand would remain integrated and recognizable, while eyewellness would bring novelty and elegance. Given the notoriety of the Visioofta brand, eyewellness was built as a distinct brand, yet still connected to the parent brand.

EyeWellness is the integrative concept for the advanced treatment of dry eye: CDiag diagnostics (the most modern equipment in Transylvania), IPL and photobiomodulation therapies, a nutritionist specialized in brain food, eye and posture yoga, and specific aromatherapy. There is nothing else like it in the region.